Creating a Story and Building the Brand

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Backstage at The iKons Show featuring Girl Meets Brush

With the return of live events, it was a true showcase of talent both on the catwalk and behind the scenes, at The House of iKons show. Featuring the makeup and hair team of Girl Meets Brush, fashion week is back with a bang.

As one of the leading off-schedule events during London fashion week, The House of iKons has returned to the global stage with a show that gives a voice and platform to designers from across the spectrum, but it is the backstage area that really is where the work happens. Having worked on countless live events myself, I know that is no mean feat to prep an army of models which is why teamwork is a must.

The Girl Meets Brush team showed they are up to the challenge and led by founder Lynn Mills, they created a makeup and hair showcase that was both translatable to the real world and very much high fashion without losing stride. The look had to work for multiple designers and a range of skin tones which to their credit, they made this look effortless working seamlessly on what is a significant and important fashion event with the world’s press capturing every detail.

House of iKons is a top-tier show with designers from across the globe so the backstage crew needs to be on top of their game and The Girl Meets Brush team pulled it out of the bag with grace and style.

To learn more about Girl Meets Brush or The House of iKons see:

Girl Meets Brush

Girl Meets Brush Pro Team.

Girl Meets Brush Shop.

Girl Meets Brush Facebook.

Girl Meets Brush Instagram.

Girl Meets Brush Twitter.

The House of iKons

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Strategically Lost

As we come closer to the final launch of our additional sites, Lost Agency, and Lost Stills, which will be used to manage and market the team with our commercial-based projects both stills and print, being organized around the Lost Concept.

Staying within the film and TV project base we will also be working on some more fashion-oriented images with possible fashion films into the bargain, *focusing on the behind-the-scenes elements of our creative shoots which in turn will give us some footage to be used as showreel material and marketing fodder.

We will also be continuing our Q and A blogs in support of the indie scene and looking at different elements of filmmaking and giving voice to campaigns, fundraisers, and individual talents.

Over the next few weeks, we will be finalizing and putting out the new work with a full and comprehensive business plan being polished to meet the new standards within the industry.

Stay tuned for more updates from the lost team.

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Showcasing Talent: Introducing vShowcards

What started as a dream and project on paper has become a force to be reckoned with in the casting world, vShowcards is fast becoming the place to be seen and has garnered attention from casting agents, directors, actors, and more as the team takes their passion for acting and all things media, and offers up a new portal for talent.  

Building on their own experiences as working actors, the team behind vShowcards has gone one step further than the average casting site and brings back the personal to the process with their social media presence on Twitter being part of the discussion, supporting, and promoting each other, whilst talking about their own frustrations within the business giving the whole thing a more family feeling, taking the isolation out being an actor and putting the emphasis on friendly support that is refreshing for talent and has in short order created a series of questions about their status in the market, a positive move that has taken them from outside the bubble to a companion and contender.  Talent is being seen in a new form and it is to vShowcards credit that they are building on the successes of the initial launch with a host of new elements to be revealed soon. 

Looking to reach out to creatives across the spectrum, vShowcards is the epitome of a new wave that has been steadily building across the film and TV realm as digital platforms become more common, the need for artists and creatives has increased with the traditional sources losing ground to newcomers like vShowcards whose dedication to their clients, focus, drive, and passion, has shown them to be open to new ideas and avenues with an eye for detail, the sites entire ethos is built on showcasing and supporting people versus collecting names.

There is a raft of digital production houses that are looking at the site and seeing the potential for productions built entirely with vShowcard people, an accomplishment that is new for many and shows the scope and talents of the people already in place.  

Leading the way and taking on the market with a fresh perspective vShowcards is more than just a casting and crew site, it is the future of the industry’s new wave and a force to be reckoned with.  

To learn more about vShowcards or to join see:

vShowcards Website.

vShowcards Twitter.

vShowcards Facebook.

vShowcards Instagram.