A Slow Start To a New Year

Although it has been a slow start to the new year with the blog, that is not to say we are not busy working and there is some really interesting projects on the cards that will be internally built in conjunction with some of our clients.

Our creative director, JamesC, has been ill recently but able to coordinate calls and emails that will see him heading up ad campaigns and editorials in conjunction with Sons of Adonis skincare for men. A huge coup that we are incredibly proud of and will be using to add to our brand as the lost and build up other elements that Shakti Sood (Sons of Adonis founder) will be a major part of.

With concept and mood boards being built at the moment it is going to be fun to work with Sons of Adonis on these projects and a chance to mix the commercial with the artistic side of makeup for men.

Other meetings are being planned and naturally we will be releasing more information about our plans and showcasing the images we create.

Project Notes

A habit our creative director JamesC picked up when living in India that we are actively pushing again, is keeping a notebook and pen to hand, ideal for writing down phone numbers or emails, sketching ideas for photos or as we know he did frequently, outlining plots for TV or film projects.

JamesC has in the last few weeks come up with ideas that will work as short films for festival entry or expanded into a much longer concept that need to be padded to suit the plans for 2023.

Festivals are going to be a very heavy focus of the work ahead, we have spent a lot of time checking options of annual, quarterly and by far our most favoured, monthly film festivals that take film and photo projects.

Of course our favourite book for filmmakers “Don’t F*ck Up Your No Budget Film” by Ivan Peric, plays a heavy part in our thinking because this insightful first hand account of low budget creation is designed to shape your work into a commercial project and works well with our own thinking and add to this the very savvy and again, first hand account of Patricia Jones book “Opening Doors for Working Class Actors” which when combined with Ivan’s book has the scope to create a great combination and open up the projects we have to fresh talent and with the right focus and marketing (kept within a budget) see a series of smaller films and Web TV projects built with a commercially viable slant that will benefit all involved.

We will be using the Vshowcards site for casting and actively encourage people to check them out not just because we think it is a fantastic network site, but for the various casting calls that are available.

Expanding notes on our plan will be slow released through the blog and we will be working hard to get this push running with the Lost Agency supporting it and of course led by our own JamesC who will be front and centre with upcoming interviews including the Behind The Scenes Podcast, amongst the other elements at play.

Stay tuned for more updates and sneak images of our notes.

Reaching Out in 2023

As we are in the first week of a new year, the lost creatives team has been making really positive moves and reaching out to not just new people but spending time talking to old friends in the realm of photography to discuss potential studio and location shoots.

With our first official telephone meeting of the year now done, we are very excited by the potential of what is being proposed and can start really taking stock with a view to moving our own brand forward.

New in the mix is creative director Jamesc, who wants to do not just horror based shoots but go back to freestyle painting (inspired by the amazing makeup artist Linda Mason) for editorial and showcase once again, his creative talents.

Over the coming weeks we will be releasing more news and updates including interviews with actors, producers and other creative talent.

Welcome to 2023, lets make it a good one!

Finding Solutions

Finding solutions is a big part of the work we do, from our creative consultation work with the Sons of Adonis brand to blogging about shows, The Lost Creatives was built around that concept and we are truly grateful to the people around us, in the last few days our dear friend Keziah Nyam-jim who has been bringing her immense talents in the business world to the table and supporting our changes with some advice, gentle nudges, and more than a few laughs in the process, she has been talking us through options that we would otherwise have missed.

What this means, is we have a much clearer end goal and thanks to Keziah, a timetable to work to, and someone outside of the creative world we live in who is going to give us a critical eye that is much needed looking over the work and plans. Something that we highly recommend.

There are also updates we know are coming to the vshowcards site which will make a huge impact on how we work, and open up doors to projects for many people in the arts and media that will be a gamechanger. Our creative director JamesC, will be amending and changing his own profile with vshowcards and adding the link directly to the website to make promotion a little easier overall.

More updates will be available soon so stay tuned.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

Advancing Our Cinema Plans

While we appreciate that the world is changing it is interesting that in the last few weeks we have had people reaching out for collaborations and partnerships that will open the door to cinema as well as a wide array of other digital and satellite platforms on a global scale.

From a purely creative stance, this opens up additional doors that along with our partners in Nepal (the Nepal film production team), we now have avenues and opportunities for the future of our company and in line with our expansion plans that are currently in motion. This partnership process will also allow us to work around different genres and push new boundaries in our cinematic plans and keep to our commercial routes.

In the next week, we will be sitting down to do the varied Google meetings, Whatsapp and a few Facebook calls that need to be done to clarify and solidify the options we have which is an exciting prospect and will offer an even wider array of possibilities that we can work with.

Advancing The Lost Creatives and the Lost Concept overall has been something that we have built from the ground up and we are really proud of what we have achieved with the support of various brands, actors, artists, and companies across Europe, the USA, most importantly with our partners in Nepal.

Lost In The Horror

We are in the midst of what would (and most likely will be) the source of many new thriller and horror film and TV plots, the lockdown is the start of a refresh of the industry which we will be taking full advantage of and have been in all honesty planning around for a long time as Horror is the genre of choice for us both artistically and commercially, more than ever with the support of the HOD TV team (submit your films here).

For us and our partners, Horror has all the potential we need to feel fulfilled as an artist: our actors can play the character and develop the narrative, the writers are loving the scope of the human mind for fear, for our creative director JamesC, it’s about the makeup and of course our remote teams it’s all about the locations (our Nepal production contacts are delighted with this idea). There is something in this for each of us to get our teeth into and we have room to work together as a collective to push an agenda that suits us and it does also open up other potential aspects that could be realistically deemed vanity projects with a slight commercial twist.

With many magazines and film festivals dedicated to the Horror and Thriller genres, we can easily utilize different suppliers and resources to keep the costs down while maintaining the gore and chills.

Talking of Keeping the costs down, it is fairly straightforward and can be augmented by companies like Monster Fx or the supply house Red Carpet FX (who stock our favorite IPA palettes from Ripper FX).

The future is in our hands and we are taking our own direction on this with plans in motion to do both editorial/print work in this darker style and of course TV projects that will be at the heart of the work, a commercially driven but still artistically driven venture.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.