Talking Business with Lukey Lukey

Something we find fascinating is the desire and passion behind brands, Lukey Lukey is a great example of this with the line already gathering attention we wanted to find out more about the beginnings and future of this eye-catching collection.

Lukey Lukey is a curated, yet all encompassing color range that has really grabbed people's attention. Can you tell us more about the line and how it all started?   

 It all started for me during the lockdown. I had been working in the beauty industry as a stylist, colourist and educator for well over a decade, and I had just started a new career as a freelance beauty editor. It was a nice change of pace from the type of work I had been doing for the longest time. I always felt like there was something missing from my career. Whenever I achieved what I set out to do, I wanted to move on to the next thing immediately. I never felt fully content with what I was doing. Finally, it just hit me: I need to start my own brand. Once I had that "Aha moment", everything just became really clear to me. I was grateful to be working fully remotely at the time because it gave me enough time to research everything that I’d need to know to start my own business. The hard work started there, but my vision was crystal clear, so to me the hardest part was already complete. 

When you were designing the Lukey Lukey range what was the driving force behind the look?   

 Lukey Lukey, it’s branding and everything about the aesthetic is like something that’s been trapped inside my head that’s always been yearning to break out. I can’t explain how easy it all came to me. It didn’t even “come” to me, I just let it all out. I knew exactly how I wanted everything to look, how I wanted the logo to be styled, the type of models I wanted to use, everything just flowed very easily. Getting to be creative and design all of this was a dream for me. My mother is an artist and she painted the original artwork, with me instructing how I wanted it to look. It’s such a fond memory of the brand's creation. 

You chose to lead with a cream blusher collection for your brand, is there more planned for the future and can you share with us your plans?   

“ Yes! Blush is very near and dear to me and my journey in beauty! I was always self-conscious of blushing and having rosy cheeks, so it was me taking back my power!”

Trying to celebrate our insecurities – as difficult as that may be at times. I also find blush interesting in terms of colour theory; colour has always been my passion, in every avenue of my life. I have so many plans for future launches and where I want the brand to go. A collection takes such a long time to create, I started planning the second collection before Dream Cheeks – my first collection – even launched! 

Is there any advice you can offer to aspiring entrepreneurs entering into the beauty industry? 

 It’s competitive, so you need to have a very clear idea of what you want to create. Once you know what you want and you are confident in your choices, trust your instinct. Nobody knows what you want to achieve as clearly as you do. It’s great to have a few people to bounce ideas off, but once you make a decision you need to have the confidence to stand behind it. Running a business is difficult enough without doubting yourself, you need to be sure of yourself, always. 

To learn more about the brand or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Sons of Adonis Concealer: A Kit Must Have

We are incredibly proud of our association with the Sons of Adonis range, so much so our creative director JamesC, was able to consult and is extremely grateful to have a concealer brush with his name on it as part of the collection. As a concealer aimed at the men’s grooming market we can see the advantages for both the consumer and professional and will address key aspects of this here.

With a current 3 shade range, this is a good pro starting point for mixing and will easily fit into your working kit and offer up a premium product that not only works but suits a wide range of different applications.

In what has become an increasingly HD world, men are more and more expected to be camera ready for meetings and presentations, TV appearances, film work and family photographs to name but a few occasions that are integral to life now.

Something as simple as a touch of concealer can wake up your look for an interview, or presentation in the office, and lets not forget the ever present Zoom calls that we are frequently asked for these days. Yes, I too have had to “Zoom” and give speeches and needed that little extra edge that Sons of Adonis gives to make me look respectable.

From a makeup artist perspective JamesC understands that a product like concealer needs to be pro grade (which this is) and stand up to the rigors of a shoot as well as look natural in the real world.

The Sons of Adonis range is our personal go-to for work across genres and features heavily in the work of the lost for good reason and we plan to show why with a Q and A blog with founder Shakti Sood who developed this range and has put a huge amount of time into the product to meet the needs of his clientele.

To learn more about the range or to purchase see:

Sons of Adonis Website.

Sons of Adonis Instagram.

IC9: A Glimpse Into The World of Film Courtesy of vShowcards

The Lost Creatives team always appreciates when we are given insight and a little bit of the background to a project and as always vShowcards has been part and parcel of that by bringing to our attention the new police drama IC9.

Tackling the controversial and very contemporary issues of people trafficking and illegal immigration, the film looks at the personal as well as the professional from a police woman’s standpoint as she hunts for her sister and discovers a startling, dangerous truth about her own family coupled with the harrowing insight into the world the trafficked people find themselves in.

With a stellar team both in front and behind the camera including such leading actors as Georgia May Foote (coronation street) and Richie Campbell (Grace, liar, ITV) and of course vshowcards founder and all round actor of note Darren Tassell who has (with permission) given us access to the documentation and files for the project.

vShowcards works hard as a casting site and has also played a part bringing in such excellent talent as Richie Campbell, and Georgia May to peoples attention thanks to their savvy use of social media and contacts, each member of the team of course brings their unique talents to the table and add dimension to a nail biting script by Kyle Titteron and Gulshan Singh making this more than a film but a true showcase of talents.

With filming underway at the moment, stories and images are leaking out that show not just a cast and crew enjoying the work but adding to a film that is gathering attention not just from social media buzz but from interested parties looking to the project to see what is happening in the business including bloggers, journalists and potential viewers who are seeing snippets and images sneaking through, the anticipation for this film is rightly high.

IC9 is a large scale UK indie production that is a showcase of talent, ingenuity and intrigue. A truly welcome project that will hit the high notes and with the support of vShowcards and many others who are seeing the potential of cinematic projects and how it can be achieved with the right people backing you.

Naturally, we will be happy to support the ongoing work and cannot wait to see the final film, we will be talking to key team members about the project itself looking at the casting process, making of, and what the future is for the production team.

For more information on vShowcards and what they do see: The vShowcards Website and stay tuned to the blog for further updates on the project.