A Slow Start To a New Year

Although it has been a slow start to the new year with the blog, that is not to say we are not busy working and there is some really interesting projects on the cards that will be internally built in conjunction with some of our clients.

Our creative director, JamesC, has been ill recently but able to coordinate calls and emails that will see him heading up ad campaigns and editorials in conjunction with Sons of Adonis skincare for men. A huge coup that we are incredibly proud of and will be using to add to our brand as the lost and build up other elements that Shakti Sood (Sons of Adonis founder) will be a major part of.

With concept and mood boards being built at the moment it is going to be fun to work with Sons of Adonis on these projects and a chance to mix the commercial with the artistic side of makeup for men.

Other meetings are being planned and naturally we will be releasing more information about our plans and showcasing the images we create.

Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.

Building Your Team Featuring Vshowcards

Something I have seen quite a lot of when on social media is the individualist aspect of marketing, by that I mean promotion of just one aspect of what you do as a creative, forgetting that when it comes to a shoot be it film, TV, or photographic it is a team affair.

One of the biggest reasons we say this is because our own creative director JamesC has reached out to the team behind vshowcards and will be working with them to assess a proposal for upcoming projects.

Networking, promotion and just old fashioned relationship building over time can be a difference maker in the world of film and TV, we rely on each other to make a shoot run smoothly and efficiently so having good relationships with the team make a huge difference.

With Vshowcards you have access to the a huge number of professionals within industry that will support your moves and if you reach out are willing to help and support, you just need to ask.

From an industry standpoint there is so much more than just your skillset to consider, you are a part of a team, the machine works because we do and supporting each other is the way to move forward and building your team is a lot easier when you have all your information at your fingertips and know you can reach out to others with questions.

To learn more about the Vshowcards set up or to join see:

Vshowcards Website.

Vshowcards Facebook.

Vshowcards Twitter.

Vshowcards Instagram.

Vshowcards YouTube.

Revamping The Lost Sites

We are going to be working on the Lost sites over the next two weeks allowing us to decide what is and isn’t working, change out images, and update affiliate links and partnerships, we are incredibly lucky to have some amazing brands supporting us already and we have projects that have been completed (but shelved due to other aspects of work underway) that will be used to update the sites.

From a professional stance, in particular to the makeup side, our creative director and head of makeup JamesC’s website has already been reworked to make it cleaner and simpler to navigate, he has chosen several brands to work with including Mykitco (check out the pro discount program for eligibility), Illamasqua Pro will become a featured brand soon, and of course Sons of Adonis (JamesC personally consulted with the owner of the range and the brush).

Two small projects for the festival circuit are being written and developed with a view to expanding into a full-scale TV series, an idea we have wanted to really push forward with for a long time, with the festival path we can tailor our choices to suit garnering awards for the team including the makeup, actors, and director to help with promotion.

*This means we will add to the roster very soon to help with the creation of projects, and a new TV production site will be a part of this planning.

We are really pleased that our main site, The Lost Project, is gathering attention (organically) and continues to be a source of information on the consumer side, the book reviews and makeup stories are proving to be popular which is something we are incredibly proud of.

More changes are coming and it is truly exciting to be working on the lost group expansion. Stay tuned for more updates and news.

Creating a Story and Building the Brand

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Strategically Lost

As we come closer to the final launch of our additional sites, Lost Agency, and Lost Stills, which will be used to manage and market the team with our commercial-based projects both stills and print, being organized around the Lost Concept.

Staying within the film and TV project base we will also be working on some more fashion-oriented images with possible fashion films into the bargain, *focusing on the behind-the-scenes elements of our creative shoots which in turn will give us some footage to be used as showreel material and marketing fodder.

We will also be continuing our Q and A blogs in support of the indie scene and looking at different elements of filmmaking and giving voice to campaigns, fundraisers, and individual talents.

Over the next few weeks, we will be finalizing and putting out the new work with a full and comprehensive business plan being polished to meet the new standards within the industry.

Stay tuned for more updates from the lost team.

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

Showcasing Talent: Introducing vShowcards

What started as a dream and project on paper has become a force to be reckoned with in the casting world, vShowcards is fast becoming the place to be seen and has garnered attention from casting agents, directors, actors, and more as the team takes their passion for acting and all things media, and offers up a new portal for talent.  

Building on their own experiences as working actors, the team behind vShowcards has gone one step further than the average casting site and brings back the personal to the process with their social media presence on Twitter being part of the discussion, supporting, and promoting each other, whilst talking about their own frustrations within the business giving the whole thing a more family feeling, taking the isolation out being an actor and putting the emphasis on friendly support that is refreshing for talent and has in short order created a series of questions about their status in the market, a positive move that has taken them from outside the bubble to a companion and contender.  Talent is being seen in a new form and it is to vShowcards credit that they are building on the successes of the initial launch with a host of new elements to be revealed soon. 

Looking to reach out to creatives across the spectrum, vShowcards is the epitome of a new wave that has been steadily building across the film and TV realm as digital platforms become more common, the need for artists and creatives has increased with the traditional sources losing ground to newcomers like vShowcards whose dedication to their clients, focus, drive, and passion, has shown them to be open to new ideas and avenues with an eye for detail, the sites entire ethos is built on showcasing and supporting people versus collecting names.

There is a raft of digital production houses that are looking at the site and seeing the potential for productions built entirely with vShowcard people, an accomplishment that is new for many and shows the scope and talents of the people already in place.  

Leading the way and taking on the market with a fresh perspective vShowcards is more than just a casting and crew site, it is the future of the industry’s new wave and a force to be reckoned with.  

To learn more about vShowcards or to join see:

vShowcards Website.

vShowcards Twitter.

vShowcards Facebook.

vShowcards Instagram.