From a media and fashion perspective the Smartere Secrets London concealer has all the hallmarks of an artist staple; waterproof with a good shade range that can be mixed and customized, a built-in brush for convenience, it is the total package for longevity and artistically can and does suit multi-use from concealing blemishes to contouring and sculpting the face (a must in the fashion arena).
Ideally suited to the rigors of fashion shoots with strong lighting and longevity on a film TV shoot minimizing the interruption to scenes allowing additional time to other areas. Smartere Secrets London is a brand that must be seen for anyone working media and fashion.
When it comes to male grooming there is often a demand for quick, easy solutions as most male presenters and on-air talent (including models) want to look clean and tidy rather than made up (news readers often make this request).
In fashion terms, the ability to use two of the six shades to sculpt and contour the face with minimal hassle is a savior for time when on a shoot or backstage at a show. Defining the face and giving coverage with a few simple strokes of the built-in brush, again minimizing the need for brushes, etc.
A range that is designed to work with both consumers and prosumers, it is vegan and cruelty-free with the added and frankly noteworthy certification from the World Land Trust an accolade alone that makes this a brand worth noting and integrating into a fashion and media artist kit.
To learn more about the brand or to purchase see:
Smartere Secrets London Website
