JamesC Makeup artist and Creative Director

It has been just over a year since JamesC took down his website and took a break from the world of media and fashion, focusing his energies on the blogs and building up The Lost Concept (for which the team is extremely grateful) but we all decided that it was long overdue that he came back. With new commercial projects and plans in motion, we needed our creative director standing tall and being showcased.

We have been planning this for several months and carefully selected from his previous work for the new site, showcasing only the pieces we felt were the best illustration of his work creatively and offering a starting point to what will be a resurgence in the commercial aspect of his and our business.

The team is really excited about the prospects of this and with our Lost Photo and Video project being planned strategically (for further details or collaborations please email the team) with a series of editorial shoots, cover images and of course short films to start the ball rolling, it is gratifying to see his work back online and moving toward a goal again.

JamesC has been instrumental in all aspects of the Lost Project and Lost Creatives, making the calls and arranging the meetings so it’s truly a pleasure for us to be able to showcase the work.

Naturally, we will be taking steps toward an increased marketing strategy that will fit all aspects of the work of the Lost Concept and the Lost Team with JamesC leading the charge toward new and exciting areas.

To learn more about JamesC and his work see:

JamesC Website.

JamesC Instagram.

JamesC Facebook.

JamesC Linkedin.

Expanding our Horizons With The Lost Agency

There is a number of different ways to look at the word agency which is partly why we are using it. It can be referenced to a management service or the idea of self-agency which in psychological terms is taking control of your own life, both are apt in the case of the lost agency. We wanted to have some degree of management and self-rule over our work which is overall what the lost concept is and why we are now bringing in The Lost Agency as part of our business future.

We often talk about the changes that have become part and parcel of the industry (both good and bad) and how commercial makeup, in particular, has become something of a “lost art,” instead the salon/party style is taking over and newer artists are focusing on the more personal side of the industry leaving people who want to work on the more film and TV level or commercial media side lost in the mix which we found frustrating as did some of our actors.

Focusing on the in-house staff we will be managing a small number of people and business elements as part of the ongoing work of The Lost Concept building on the creative, artistic and media work we have already done taking things forward and bringing The Lost Vision to new levels.

At the forefront of this will be our creative director JamesC who will be heading up more of the media elements and being central to the staff requirements for upcoming work taking a stronger more managerial stance and running The Lost Agency whilst simultaneously developing editorials and project work such as TV shows and photographic work for the sites portfolio and marketing needs.

What this means for the future of The Lost Creatives is we will be posting on the blog requirements for crew and looking at offering training positions on our work and tackling larger-scale projects. One of which we are close to finalizing at the moment with some fantastic brands/designers supporting the concept giving us a chance to showcase the creative work of our team.

Later in the year and into 2021, we will also be looking to put forward bids to take a team to London for off-schedule events during fashion week:

“Our plans and any work within the confines of The Lost Agency and affiliated sites/companies will be subject to agreed terms and a code of conduct. “

Stay tuned for news and updates on The Lost Agency and more in our blog.

Product Placement and Behind The Scenes

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).

Creative Direction and Marketing Within The Lost Group

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

Its All In The Details a tale of Two Beads

Styled by Amber Richards

One of the fun things about arranging shoots is talking to the other more remote members of the team about details such as bracelets and other jewelry, do we go custom or search charity shops for pretty and unique costume pieces? All of this had to be discussed at length along with different styles and possibilities for our upcoming cover shoots.

In all of the discussions which have covered a range of subjects from clothes to jewelry it has become something of a tale of two beads, with our shoots designed around more of an old school method of character creation:

• Hero/heroine with lighter color tones and softer touches to the clothing and accessories.

• Villian more about dark colors and textures.

Amber (Richards) our wardrobe stylist normally works on films and wanted to take this on as a challenge to her own skills and has been really good about creating/sourcing pieces from her own collection, all handmade by the lady herself, and is going to create some specific pieces that will be worn not just by the models but by creative director JamesC for the headshots to be featured on his new portfolio site.

Our first of the female-led shoots is based around a beautiful jacket and set consisting of a pastel green necklace, earrings and bracelet, a portrait shot, this will be submitted to a newer magazine with an amazing following on social media and an aesthetic we at The Lost team can fully get behind.

Alfa Italia Pro Styling Tools

LISCIO DETANGLING BRUSH

Within the hairdressing arena, Alfa Italia has become synonymous with style and grace, professional tools designed to work in a salon as easily as backstage at fashion week. Inspired by Italian style icons such as Sofia Lauren, Carla Bruni, and Monica Belluci whos beauty has become the benchmark for Italian style, they are always at the forefront of professional style the team research and development top tier products designed to work as hard as they look good.

Pushing new boundaries in the pro realms, it is common to see the Alfa Italia range used in demos of session styling and in the working kits of leading hair and beauty artists. *A backstage must they are amongst an elite range of brands that can make the claim of fashion week approved.

Standing tall in the market they have won numerous awards, noteworthy is the detangling brush which has become an icon for its looks and a staple for its practicality. When it comes to the prosumer we are finicky and want the best tools and kit with a touch of style. Another reason to take the plunge and become a part of the Alfia Italia family, the styling tools are solidly built to hold up to the rigors and needs of a professional hairdresser or makeup artist working in the market today.

Defining themselves in the market as pro-grade essential, Alfa Italia is the choice of professionals.

To learn more about the range or to purchase see:

Alfa Italia Website.

Alfa Italia Instagram.

Alfa Italia Facebook.

Phone Calls, Planning and Pushing Boundaries

In the last few months, we have been working on something a little different that will change how we approach business longterm. While the goals are still the same it is the actions that will be redefined with a new corporate name and the closure of our books, we will not be taking in new staff long term but focusing on short term contracts and freelancers to create opportunities that will be agency (management based) giving us a more structured sense of control on the artistic and fiscal aspects of the work we undertake.

The overall feel of the Lost Concept is what we are planning to focus on and our South Asian contacts including Nepal film Production and a select number of artists in the acting field to create a stable of talent that will be at the heart of the business. HOD TV will be a major part of our future plans along with actor and model Raj Srivastava who has been a big supporter of the work.

Structuring a full-scale marketing plan built around different media elements such as editorial, short film, and TV with some cover images being created just for this project to showcase what we are and what we do.

New sites and business development projects/strategies that we will be announced soon are going to be leading the charge on how The Lost Concept is showcased and offering a different slant on how the creative art world works. While there is more to be done, we are really happy with the progress we have made and the support we have received so far to the prospect of our goals and proposals.

It is worth note that much of the work (and support) has been dependent on scheduling phonecalls via Whatsapp and Facebook messenger due to time differences etc.

Dollbaby London lashes for Professionals

Already seen as a pro must have and a celebrity favorite with artists such as Cardi B, the Dollbaby London Magnetic lashes are a professional addon that is well on its way to becoming the professional beauty artists choice for fashion shows, shoots and bridal.

Designed to be quick and easy to apply the lashes are an ideal solution for those who worry about latex-based glues and want something that will speed up the process without losing any of the glamor that goes with the right set of lashes.

An on the go solution, Dollbaby London is at the cutting edge of lash technology being faux mink (cruelty-free) and vegan. With several awards already under their belt, there is something to be said for the range that is making waves and drawing eyes.

From a purely pro stance, the Dollbaby London range fits perfectly into a working kit for fashion week through to the upcoming wedding season, the potential for these lashes is endless as we see more and more professionals picking them up and using them in their day to day work in live events, weddings, print, and red carpet events.

With our plans for film and TV as well as several editorials we will be integrating these lashes into our work and feel that they will change how we work with our female models and actors in prep time giving them something fresh, innovative and designed to work within a professional scenario.

To learn more about the range (including trade options) or to purchase see:

Dollbaby London Website.

Dollbaby London Instagram.

Dollbaby London Facebook.

Dollbaby London Twitter.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Cult Candy Cosmetics For Professionals

In a savvy move that will benefit makeup artists across the board, Cult Candy Cosmetics is taking their range into the pro realm and offering a discount aimed at professionals and makeup schools to open the door to the brand as a staple of a working kit.

What this means is an already affordable and vegan-friendly brand is showing solidarity with the creative community and giving back to the people who are using the makeup.

*For more details on the discount or the potential of the range for schools and artists talk to the team.

“The colours are vibrant, deep, warm, cool and versatile. The palettes each encompass eight diverse shades, with a mix of deep and light. They allow for experimentation and as a vegan product the pigment is vibrant and has staying power.”

To learn more about the brand or purchase from the range see:

Cult Candy Cosmetics Website.

Cult Candy Cosmetics Instagram.