House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Motivational Changes

With so many changes happening in the world of cinema, our predictions are starting to look more and more like a reality as people move toward digital platforms and the rise of the Indie film scene as smaller companies step to the plate and create films and TV projects that are specific to the likes of Prime and Amazon in general and of course our own personal favorite HOD TV.

Part of this for us has been about rethinking the websites and the content, we have made some small steps in this and will be taking our creative director’s portfolio site fully offline for a few days to reorganize and rebrand to fit upcoming projects.

While this is happening we did pull out some images that for us are a marker of what we are aiming to showcase and have a very commercial leaning that suits our style and future plans. What we have also been doing is talking to other small companies via Twitter, where we have been making a push toward support for Indie film of all stripes and will be publishing interviews with some fantastic small companies who have been talking about their pre-production work for their projects and how they are working within the guidelines. taking time to talk to distributors about what is out there for us as a team.

Naturally, for us, we are going to be looking at web TV first and foremost and have looked into various festivals and options to promote with our ultimate plan being commercially driven.

Film Festival Tie-ins

In the run-up to the festive season, we were talking to various small film festivals gathering information, and planning for the future. Naturally, this meant opening accounts with sites like Film Freeway and doing some in-depth checks and planning around our goals for the company. What this has led to will be announced soon with full details of how and where we will work. One of the festivals (in Eastern Europe) reached out to us and we are now talking in terms of being a media partner which we do love as a concept. Film and TV, particularly web TV, is something we as a team are keen to push forward with now more than ever.

This does not mean we will be abandoning our editorial work, far from it, we will work with magazines on a continuous basis as part of our marketing strategies but will not be the sole aspect of what we do. In fact, we have found a very interesting film crew based magazine that looks really promising in marketing terms so we will be writing inhouse articles to publish and take ad space later in the year.

Our plans are coming together well and there is some diversification in motion. More announcements and news will be released on the completion of the contracts. We are excited about the prospects of 2021 and look forward to showcasing the hard work that has already been done in the background.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

The collective Push of The Lost Team

In the last few months, we have been able to build some interesting relationships with brands and companies, taking steps toward our ultimate goals and aspirations slowly in light of the market changes that are underway to the film and TV market in particular which have opened our eyes to other potential avenues that The Lost can explore and has given us a collective push to work around boundaries. There are some interesting updates that even we are waiting for updates on as contracts (with non-disclosures) are being drawn up to affirm a new and exciting partnership.

Over time we intend to build a host of new creative images incorporating some of our favorite makeup and brushes that will be used on our creative director JamesC’s website as well as our own, with our magazine work coming to a close on the written side to focus on the massive backlog of shoots to be edited and curated across our multiple sites and blogs. Editing processes have been slowed down but are still happening and by mid-December, we will have new additions to the galleries and a new fashion/editorial specific gallery for the JamesC Website.

Nepal as many will be aware plays a large part in our work and we are very proud of that with the NCIFF (Nepal Culture and Film Festival) alongside our partners Nepal Film Production, it is interesting to see the work coming together so cleanly.

The Lost Creatives shoots are going well and while not yet public (magazine deadlines and release scheduling outwith our control) we will be working on the much more comprehensive Lost Boys/Girls concept which we are going to shoot exclusively in North Ayrshire and have already picked out some significant spots that fit our brief. As much an intellectual exercise as it is a photo project it will be the focus of our energies and a chance to clear some cobwebs.

2nd Nepal Cultural International Film Festival-2020

With the festival team working hard and the brand support being announced next week, The Nepal Culture and Film Centers International Film Festival is shaping up to be a huge online affair with over 40 films, 24 countries, and an array of speakers in place it is set to be a landmark in the cultural and cinematic calendar.

• The 1st of December will be the grand opening ceremony through virtual media which Ncfc team members, Chief guest, selected filmmakers, jury members, actors, film industrialists, and the VIP guest will be invited to attend the virtual festival.

• From the 3rd to 18th December selected films will be screened. Each day 5 films from different categories and countries will be screened virtually and will incorporate Q&A Session with the filmmakers after the screening of the film.

• The final award distribution ceremony will be held on 29th December.

Filmmakers can register their attendance for the festival free of charge, forms can also be filled out worldwide through the website of the organization: www.2ndnciff.ncfc.org.np.

September in Fashion With The House of iKons

With the world in a state of flux and so many changes underway it was gratifying to know that fashion is always going forward and at this moment in time, House of iKons took the lead and showcased talent (as they always do) taking the designers from the catwalk and showing them in a new light with a digital showcase for their Septembers fashion week event. A rare insight has been offered into the world of fashion and it was as grand a spectacle as we have come to expect but, with a uniquely iKonic twist.

With a stable of established designers under the iKons family umbrella, there was also a sense of the new and it was all pulled together in a way that gave us a glimpse into the ateliers of some of the worlds finest design houses from couture bridal and gowns to streetwear and kids clothing, the access and insights into the mind of the creative talent was beyond comparison.

From humble roots to one of the top 10 off schedule fashion shows in the world. From all across the globe, The House of iKons showcase has opened the door to new and exciting paths for everyone from the backstage staff to the designers and dressmakers, and this latest show in its digital form was a hit with the “attendance” hitting the high notes of views on the day and opening up the world of fashion to a diverse audience and tells everyone that fashion has no limits.

To learn more about the House of iKon see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

As Summer Ends We Are Starting New Public Projects

As we close out the summer and move into autumn, the change in weather is also a good time for the team to really push through with some new editorials and change up the digital portfolios, look at online training, and add to our marketing strategies with carefully chosen platforms and later this month release the new websites we have been planning in the background.

We are truly honored to have been working with Lord and Berry, who have agreed to support our upcoming work and we will be sharing images and other stories with the team soon. What really pushed this for us was the fact they are a sustainable brand and cruelty-free which for us was an important aspect especially in the current climate, the wood pencils (an absolute must in our view both eye and lip) are worth checking out if you are in the market for high quality, fashion-led cosmetics, **we really do recommend you look at the pressed powders in transparent, peach and banana.

Add in some of the amazing brushes from Mykitco our creative director JamesC, has recently purchased with a view to restyling his working kit to suit the upcoming very public projects we have planned we wanted to share two of the brushes we think people need to consider as an “artist must-have” in your kit:

My Ultra Multi

My Cream Shadow

Something we will be adding very soon for both hygiene reasons and the practicality of it is the My Clear Palette, which is designed to allow you to custom blend color, foundation check, and is a convenient size to add to a working kit (with a spatula for decanting).

We have been watching the magazine world really closely and thankfully the ones we are looking to shoot content for have open submissions at the moment and we will be able to gain some covers and tears in a relatively short amount of time that we will be using for marketing, supported by our media partner Nepal Film Production, who have come up with a fantastic offer for filmmakers that have projects that are ready to be sold (contact us for further details).

The last few months have felt really strange as we have been unable to release some of the work due to client terms and contracts, so now that we have more support and a little flexibility to what we do and how we release it, we are going to spend time focusing heavily on what will be the beginning of a much more focused and driven period in terms of video and still output.

***We are looking at online courses for production and expanding on the creative direction side for our team to ensure that they are up to date on technique, we have already started this with added health and safety training.

For The Lost Creatives, the days have been busy and we are excited about what the future holds as a team we have and will continue to work with a commercial eye to the creative world.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.