Lord and Berry Supporting The Fashion Elite

With fashion week coming up and so many shows, designer showcases and events happening across the globe that it is impossible not to talk about one of the leading brands working behind the scenes in the European fashion scene: Lord and Berry. A staple of Milan fashion week and a standout during London and Paris, the company has become a go-to for the premiere event artists of the world for their cohesive, professionally-oriented and comprehensive makeup line.

From a professional stance, the Lord and Berry range is growing to meet the demands of designers and models with key elements and new products that are designed to fit the beauty industries’ commercial needs. As many of us know (especially those from a show background be it theatre or fashion) you need products that are going to work, be cost-effective and give you a comprehensive range from the base (foundations) to shadows that will work with your business.

What catches the eye with Lord and Berry, aside from their stellar credentials, is the dedication. From its start in 1992, when it was considered a niche brand to the current ties to Milan Fashion Week and a household name, they have created a clean, simple line with all the hallmarks that for working artists mark it out professionally as a brand to know, not just developing products in their lab they are using them backstage testing the limits and showcasing the potential of their makeup.

*Noteworthy products like the cream blusher and the new Skin Control Primer (must-see items for the bridal artists and of course fashion) are taking the world by storm, and rightly so, showing the savvy of the team who are thinking of their working artist clientele and giving us products that will work on editorial, event and more. The creme foundations with their clear and concise range of tones and the clever use of plastic bottles making them lightweight and easy to use which realistically in a working kit is a major plus point that shows the thought process behind the company working at fashion week, full understanding that we artists need to travel and extra weight can be a strain.

With a professional discount program: for details of the pro discount click here, their extensive fashion week credentials and of course the range itself, they are in the top list to have in a working kit by many professional makeup artists in the industry today.

To learn more about the Lord and Berry range see:

Lord and Berry UK Website.

Lord and Berry Facebook.

Lord and Berry Twitter.

Lord and Berry Instagram.

*Image courtesy of the lord and Berry website.

Dollbaby London lashes for Professionals

Already seen as a pro must have and a celebrity favorite with artists such as Cardi B, the Dollbaby London Magnetic lashes are a professional addon that is well on its way to becoming the professional beauty artists choice for fashion shows, shoots and bridal.

Designed to be quick and easy to apply the lashes are an ideal solution for those who worry about latex-based glues and want something that will speed up the process without losing any of the glamor that goes with the right set of lashes.

An on the go solution, Dollbaby London is at the cutting edge of lash technology being faux mink (cruelty-free) and vegan. With several awards already under their belt, there is something to be said for the range that is making waves and drawing eyes.

From a purely pro stance, the Dollbaby London range fits perfectly into a working kit for fashion week through to the upcoming wedding season, the potential for these lashes is endless as we see more and more professionals picking them up and using them in their day to day work in live events, weddings, print, and red carpet events.

With our plans for film and TV as well as several editorials we will be integrating these lashes into our work and feel that they will change how we work with our female models and actors in prep time giving them something fresh, innovative and designed to work within a professional scenario.

To learn more about the range (including trade options) or to purchase see:

Dollbaby London Website.

Dollbaby London Instagram.

Dollbaby London Facebook.

Dollbaby London Twitter.

Lola Makeup The New TV Makeup Staple

An industry insider and consumer adored brand, Lola makeup has been savvy in its approach to the cosmetics market and what it means to be a pro makeup line with a wider audience appeal and from a purely business perspective sits high on the list of film, TV, and fashion forward-thinking brands for the European artists working kit.

Starting with their incredibly smart and strategic work with the UK’s own Next Top Model (season 12), one of two sponsors for the show, to the current support of the Voice in Spain, they have proven themselves to be a cosmetics line that is suited to the rigors of fashion and TV with an eye for detail they are standing tall in the market.

“Lola makeup is fast becoming the new TV makeup brand of choice with more and more professionals seeking them out for their cohesive and camera ready cosmetics.”

With plans to make the entire range vegan by the end of 2020, the team is working with a leading cosmetics developer on the creation of additional shades to the foundation amongst other elements in play it is really exciting from a creative stance to see the brand develop even further.

They are taking steps toward new and exciting areas and with their fashion/TV-oriented (but still a consumer-friendly) for example, the cream shadow pencils available in 4 colors can be played to suit your needs and is a classic example of what makes them a brand that is taking a pro stance for TV, fashion and more giving us the kind of products that have longevity and hitting the markers not just for the consumer but for the working artist who needs cosmetics that perform.

Working forward Lola is and continues to be a range that is pro driven, HD ready, vegan-friendly and suited to all aspects of the professional makeup artists’ needs.

To learn more about the brand see:

Lola Makeup website.

Lola Makeup Instagram.

Lola Makeup Twitter.

Lola Makeup Facebook.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Starting The New Year With a Social Media Shoot

Burhan Javid

Sunday was a breath of fresh air for the team as we finally got out and did some shooting with one of our regular models Burhan Javid, who asked us to help create some new content for his social media accounts. For us, it was a really good excuse to take dig out our little bridge camera and take some shots while we picked his brains over potential avenues we are looking at for advertising using editorial submission.

While we did keep the whole shoot casual and simple, it was still fun and gave us the chance to dust off the cobwebs a little and take the time to use an old friend of the company as a sounding board for ideas.

Interestingly, we have found several really smart options that will allow us to be creative and market ourselves with a minimal outlay for the fashion sector which as any business owner will tell you is a real bonus and will allow us to push a narrative of creativity that will be commercially appealing as well as visually.

*A little side note to this is we are going to be putting out casting calls very soon through one of the major networking and booking sites, our plan is to give new faces from the modeling world a chance to be showcased.

With so much potential for 2020, we felt this was a really good start to the year and will continue working on the new developments and concepts.

Creating an iKonic Show

When talking about fashion week or even the off-schedule events, there is one show that stands out above and beyond the rest: House of iKons. a stellar showcase weekend of fashion that is fast becoming a household name globally for their savvy marketing, press coverage and the divine array of designers whos work grace the catwalk.

From humble roots to a leading light in fashion in a few short years, it goes without saying that the talent-driven event holds a place creative director JamesC’s heart as he was there for the very first show working backstage as a makeup artist.

Through the years House of iKons has built a solid reputation for the shows and taken risks in film and music supporting various projects both inhouse and on a global scale with CEO and founder Savita Kaye taking on the line producer role for projects more than once in her career.

Giving a platform to the creative and working that tricky middle ground of commercial, it is within our sites to return to the fold and possibly pitch for members of our own team to work (alongside a sponsor) at the show which at this time has an extensive waitlist for not only the designer slots but the backstage area and we will be discussing the options with the CEO later in the year, although we most likely will be sponsors and front of house as a blog team.

With so much on the table with the lost creatives and our sister site Lost Project, we love the potential to showcase and it is little to no wonder that the House of iKons is top of the list for fashion bloggers and magazines with an ever-increasing TV channels like BBC worldwide, etc, vying for a slot at the prestigious show and a waiting list for the press pit.

To learn more about the iKons show or to purchase tickets see:

House of iKons February Ticket link.

House of iKons Website.

House of iKons Twitter.

House of iKons Facebook.

House of iKons Instagram.

Digital Magazine Research

In the grand scheme of editorial, it is a great tool for marketing when you handle it correctly and put a little effort into the background work of creating and then the marketing after the image(s) are published. Over the last week, we have been really carefully planning around this idea and thanks to certain websites, we have pulled together a list of potential magazines we will shoot Marketing content for.

We are putting together a budget for this, as its a marketing tool, we will be spending a little extra time and money to make this work the best for us as a team.

looking at this as part and parcel of running a business, we decided that alongside our social accounts, website and film plans (a separate blog will come soon on this), editorials are a great tool for putting out your information and showcasing the work we do and what we are planning for 2020.

Each of our planned shoots will be built around themes that suit the magazines we are targetting and interestingly there is an option that will give us front cover style images that can be showcased across the board on our social media accounts.

An option we are looking at which a few of the magazines do look for is behind the scenes stills and video to be included in the submission, which admittedly is a great concept and allows a greater degree of marketing to the images and opens up an interesting dialogue about shoots that we do love.

As creative director and head of makeup this also allows flexibility in changing up the products used, JamesC is looking to downsize some elements of his kit and bring in new products including the My Beauty Brand range for one shoot, in particular, offering an overall experimental feel to the shoots we have planned.

More updates will be coming soon on the forward momentum of The Lost Creatives.

The Westmores of Hollywood

For anyone in the makeup industry, there is a nod of reverence due to the Westmore family that needs to be done as we move into a new decade: acknowledging those whose innovations and skills have helped to drive our industry forward, defining and shaping how we view the beauty side of makeup as well as creating iconic characters and showing the potential of makeup in a cinematic realm, the Westmore family is amongst those founding clans that have changed the way we look at makeup and created an art form second to none with a flourish that has spanned over a century in film and TV.

Icons of cinema and TV makeup, they are often overlooked in the public domain but remain firmly (and rightly), a part of cinema history with a continuing stance of professional standards that echoes across the world.  Hollywood royalty is a term that is often thrown around without knowledge and rarely looks at the talent behind the cameras who helped create the iconic images and star looks that are still held up today as a classics of both stills and moving images.

Credited as the founders of the makeup artist role in cinema, the Westmore family are seen across the board as being innovators at the start of an industry giving it an edge and sense of style to a world that is unrivaled to this day.  With reams of coverage over the years, the family historian, Christiana Benson a makeup artist and beauty marketing guru of repute in her own right, is taking the lengthy and storied history of her family and making them available to everyone as a part of cinema history. 

From its early days with George Westmore and his sons to its current family artists, the Westmore clan is amongst the elite of the elite in cinematic history and worthy of note to anyone in or entering the field of makeup artistry.  

To learn more about the Westmore family and their brands see:

The Westmore’s of Hollywood Site.

The Westmore Beauty Makeup line.

The Westmore FX line.

The Lost Creatives in 2020

In a short space of time, The Lost Creatives has become a major part f the Lost Narrative and we are really proud of what we have achieved to date. In 2020 we are looking forward to what will be a clean slate opportunity and taking the more strides toward achieving our creative goals.

We will be working on new and exciting projects with our affiliates and partners across the globe and making a concentrated effort to increase our marketing, expand on the narrative of professionals in the media sector. Our creative director is reopening his website as a portfolio only site and will continue in his capacity as the resident beauty blogger for The Lost Project and as our primary blogger as well as.

Expansion of the Lost Narrative is being worked on and we will be looking at bringing online (over the course of the year) an additional site that will become our home for film and TV, management services are also being addressed for the new year which will allow us a higher degree of control over how and where we are pushed as a brand.

Part of the expansion will include an increased and focused drive to work closely with our partners Nepal film production and of course HOD TV.

Both of whom we are really proud to be associated with on the film and TV side of our business. It is also worthy of note that World Fashion Media News will see more of our work in print and have exclusive access to the creative team for profiles etc.

In the coming year, The Lost Creatives will be pushed heavily and we will continue to work The Lost Narrative to showcase not just our creative team but the creativity and ingenuity of the media sector as a commercial entity.

The Office of Lost Creatives

We have been really working hard over the last few months designing, meeting with stylists and wardrobe staff and negotiating contacts that will come into full effect in the new year. Much of the work has been done in our home office with emails, WhatsApp messages and our social accounts being heavily used for international calls and messaging.

There are some really big announcements to come as our continuing work Nepal Film Production and they're associated businesses along with plans to shoot a TV series here in Scotland mid-2020.

Portfolio wise, the JamesC mua site will be reopened for the new year and we are working with James on updates and script choices for festival entries (micromania film festival we are coming). Naturally, we will be looking at the Himalayan film festival as well.

Something we are focused on getting done is more of the out of the box fx work to update our books and give some depth to the upcoming shoots we have planned and of course there is our beauty work which will be tied to creative director JamesC webstore with My Beauty Brand.

We are really excited about the prospects for 2020 and so grateful to all our supporters.

My Beauty Brand as a Professional Tool

From a professional makeup artist stance (or that of a beauty blogger) the newly launched range of My Beauty Brand has all the hallmarks of a game-changer for the savvy artist. Looking at key areas of the makeup range and potential avenues we wanted to break this down and show different artist positions and how this can be a beneficial range as a sales tool or for the sheer simplicity of access.

1: Salon freelancers/wedding artists: sales can often top up the wages of an artist and having a brand in-store can be expensive to arrange. My Beauty Brand offers up a simplified solution. Having the range in your kit (an investment with a potential return is always good), you can add the link to your own store to your cards allowing clients to choose from your curated favorites or buy from the collections giving you a commission on sales.

2: Fashion/event makeup: our creative director has worked on numerous shows as an artist and a supervisor, so understands that models do ask for information on the makeup used so they can buy it for themselves. What better option is there on two levels than My Beauty Brand, you can control the look and offer a one-stop-shop for a look, earn commissions on sales and ensure that everyone is on the same page for cosmetics with the back up of ease of marketing as stated above, your shop link on a card or linked to your site allows you to promote your own favorites and streamline the process as supervisor.

3: Film and TV makeup: in much the same manner outlined in the previous two, you can work theMy Beauty Brand range into your kit and know that you will be able to recoup some of your outlay (if you shop from your own store) and that the makeup is suited to your needs from the creative to the commercial. With the added bonus of knowing that actors who want to have a piece of the range can buy direct through your store via a business card or link on your site/social media page or account.

4: Beauty blogger/social media influencer: in much the same vein as other commission-based lines, My Beauty Brand is designed for social marketers and gives you not only a professional grade range that can be integrated into your work but a retail store that does not require you to carry stock or handle shipping etc.

It should be noted that this is currently available in the UK only for shipping and each link in this blog is tied to our creative director and head of makeup JamesC who offers his own professional endorsement of the range and is not affiliated directly with the company at this time he is a supporter and has a storefront of his own.

To learn more about the range or shop from the JamesC favorites click here.

Refreshing The Lost Concept

In the last month, we have been working really hard on the creative and more solid business elements of our work and we are really grateful to our partners for not only being in regular contact but helping with giving us a new direction and helping to define boundaries.

Over the next few weeks, we will be working with our creative director JamesC on what will be his relaunch, a new portfolio website and shop with My Beauty Brand is being constructed to showcase his work and separate him from the more lifestyle and art-based work of the Lost Project.

With all the new doors being opened up to us with our new collaborative relationships and partnerships in place with companies such as Nepal Film Production and HOD TV, whos horror and thriller distribution service we will be making good use of, we are really gearing up for the new year as the starting point of a whole new and fresh business year.

Lost Project will continue as an art, beauty and lifestyle blog with a new element of travel (which we are really happy to take on) with efforts made toward creating new work for that site around its current themes.

Lost creatives as a site is going to expand and we will have a new banner for production coming soon, with ties to our current team members here in Scotland and some more options coming to the fore with our partners overseas.

Overall, we are happy with our new direction and will continue to push boundaries with our team and media partners.

Tackling The Different Aspects of Our Business

Lost Creatives and Lost Project have become definable in their own right as credible beauty and PR avenues and we are in the process of expanding on this in a real sense as we work with different overseas elements such as our Nepal and Indian contacts, to such as degree that we are now giving serious thought to expanding this to an umbrella company once the new year starts.

We are very proud of what started as a beauty and lifestyle blog has taken on such wide-ranging and varied business concerns in a short amount of time.

Progression has been good on the behind the scenes side and its this forward momentum that has inspired much of what we are planning away from our roots in media and beauty and it has opened our eyes to the potential avenues we can and are pursuing. *We will add email addresses and a phone number for the umbrella company very soon (something we have been thinking about a lot recently).

Diversification is important to us and we will be building on this over the coming months to bring the lost concept to a wider and more diverse audience.

While much of what we are doing is consultation and brokerage work it really is interesting to take the business forward in such a positive direction.

Smartere Secrets London a New Professional Kit Staple

From a media and fashion perspective the Smartere Secrets London concealer has all the hallmarks of an artist staple; waterproof with a good shade range that can be mixed and customized, a built-in brush for convenience, it is the total package for longevity and artistically can and does suit multi-use from concealing blemishes to contouring and sculpting the face (a must in the fashion arena). 

Ideally suited to the rigors of fashion shoots with strong lighting and longevity on a film TV shoot minimizing the interruption to scenes allowing additional time to other areas.  Smartere Secrets London is a brand that must be seen for anyone working media and fashion. 

When it comes to male grooming there is often a demand for quick, easy solutions as most male presenters and on-air talent (including models) want to look clean and tidy rather than made up (news readers often make this request).  

In fashion terms, the ability to use two of the six shades to sculpt and contour the face with minimal hassle is a savior for time when on a shoot or backstage at a show.  Defining the face and giving coverage with a few simple strokes of the built-in brush, again minimizing the need for brushes, etc. 

A range that is designed to work with both consumers and prosumers, it is vegan and cruelty-free with the added and frankly noteworthy certification from the World Land Trust an accolade alone that makes this a brand worth noting and integrating into a fashion and media artist kit. 

To learn more about the brand or to purchase see:

Smartere Secrets London Website

Smartere Secrets London Instagram

Smartere Secrets London Facebook

The Process of Consultation and Management At Lost Creatives

As we move ever closer to our goals for the end of the year with contracts being reviewed and an increase in our consultation work for production and other areas, it is interesting to see how our work is being viewed and see the key areas that we wanted to tackle being put into action.

To date, we have secured deals and partnerships with Italy (HOD TV) and Nepal, with further plans to create our own projects in 2020 with some of our business contacts in India such as actor and model Raj Srivastava who has become integral, alongside the team at Nepal Film production, to our overall goals.

Of course, we do have plans for the UK and in particular, Scotland where we will be shooting some of the new content for our website (hopefully by mid-December), it has been slower on that front than we would have liked but certainly positive as we can say that our goals and aspirations are being met in a time frame that is frankly speaking ahead of schedule in key areas.

As we have always maintained, we would prefer to have all the I’s dotted and t’s crossed to ensure that things roll smoothly, which at this point the consultation and management structure we have in place is really moving things forward.

Continuing forward we are looking at stock levels, camera equipment and planning around this to ensure that we have everything in place to a level that creative director JamesC (also senior artist and blogger for Lost Project) is happy with.

In addition to our film and TV goals, we have reopened dialogue with some of our fashion contacts including London and Delhi.

Planning and Development with a PR agency

Image Courtesy of Pexels

In what is a short amount of time, we have secured a great deal of support both in our (current) home base and with outside parties (Nepal Film Production) to a point where we have had early morning video calls back and forth, planning strategies via email, WhatsApp and occasional phone calls.

While this may seem a little strange for a creative team to be doing less of the creation and more of the management it is the nature of the work and we are happy with the progress and deals being pushed which include negotiations with distributors, PR support for the beauty blog side of the business (The Lost Stories) all of this leading to what will be a multi-faceted and diverse company.

This for us means we are making the right choices and dealing with the right people which is a positive step forward and will later, give us the flexibility to be creative as there will be a multinational team rather than just a local base, handling the work. Such an amazing opportunity for us to take risks and put in motion projects that have been on the backburner for a while.

With so much in the works and a clear set of short and longterm goals being placed in motion, it is really an exciting time to be a Lost creative.

Nepal Film Production Partnership

Nepal Film Production

Our creative director and founder JamesC has done his time across the globe working in Europe, across the UK and of course a 2-year stint in India, so it was a natural progression to deal with Nepal and this new partnership with Nepal Film Production is an absolute joy to announce.

One of the most unique and beautiful countries in the world, Nepal is the jewel in the crown of South Asia and is considered a hub for creativity, tourism, and spirituality that has no parallel anywhere in the world.

We are familiar with the managing director Digbijaya Bharati who’s connections and business skills are widely known and respected throughout Kathmandu (Nepal). His attention to detail, malicious business sense and ability to spot trends have put him in a unique position of authority in the media industry.

With Lost Creatives and Lost Project (by extension makeup artist and creative director JamesC) all joining forces making us the UK partner to the Nepal Film Production team with more options being discussed and contracts being drawn up it is the start of our existing business relationship that will see us make changes alongside Digbijaya Bharati and his team across 2020 and beyond affecting not just how the Lost concept moves but the Nepal film production team works as well.

Having built a solid reputation for their professionalism in media including previous work as location fixers and production managers for companies working documentary, drama and a huge array of film and TV projects from across the world including the USA and mainland Europe.

More announcements on this partnership will be coming soon. If you want to learn more about the potential of Nepal for film and TV production see:

Nepal Film Production Website.

MicroMania Film Festival

Short films have a magic all their own, the skill and talent in front of the camera, the talent behind it and ultimately the ability to condense and convey a story concept in a short amount of time is often overlooked and undervalued as a skill set. From a commercial stance, it’s common to see an advert designed to convey a narrative quickly and effectively.

As a storytelling format its an incredibly smart move especially now in the social media age where there can be time constraints on your piece posted to one of the many platforms or you could be taking that first step into the world of media and want to show your talents.

Creating a narrative is important to your journey and with the festival circuit, there is no greater start than the MicroMania Film Festival who see and value the art behind films of 5 minutes or less.

What was the inspiration behind the Micro Mania Film Festival?

Last February, I took my two-minute short ‘Ostarbeiter’ to screen at the Santa Fe Film Festival (which I highly recommend). It occurred to me, at that time, that the odds of film 5 min or under of winning a festival award, no matter how amazing, groundbreaking or incredible it may be, are really slim when juries with films up to 44 minutes in length - which is the standard definition of ‘short film’ across the industry. Apples and oranges. These are distinct film-making forms and should not be judged together. Finely crafted micros are great proofs of concept and skill that cost less to produce. They are an accessible avenue of entry to an industry well known for its barriers.

By that logic, if film festivals really want to #SupportIndieFilm they need to modifying rules and fees with regard to micro-short submissions. Premiere restrictions make no sense for micros and neither does exclusivity in

terms of online availability. Micro short films are not in the same game with regards to distribution and should be free to build audiences anywhere and everywhere. I get why most fests only accept recently produced films but for me, only quality and impact matter. I don’t care when a film was made. It’s a shame to put effort and passion into creating something only to have it sit on a hard drive, unseen, after one run. Ultimately, I’d like to see micro-short film-making as a viable means of revenue generation and audience building for the millions of filmmakers out there doing their thing. I’ve got a big idea that I’m working on to make that happen.

Who is it aimed at as an audience? Animation? Live-action? Drama? Horror?

micromania Film Festival was created for film lovers who either already love short content or are unaware of all the great work out there. I want audience members to be surprised and inspired; surprised by the quality that matches the longer length theatrical releases they are used to, and inspired to make micros themselves. Accepted films run the gamut of genres from animation to experimental.

What are the short- and long-term plans for the festival?

In the near-term, I’m organizing encore presentations for those who weren’t able to make the first event. I want these films seen by as many people as possible. Ultimately, I want to micros recognized as a distinct and respected form of film-making alongside ‘short films’ and features. I’m working on collaborations and partnerships with other fests to share promotion, lessen restrictions on micro-short submissions and enhance value for filmmakers.

Year two - find sponsors. I’d love to make submissions free and offer some cash awards. I’m also considering building this out to a few genre-specific single-day festivals that build to an annual multi-day fest.

How can people get involved and show support?

Let the filmmakers you know about MicroMania Film Festival. Submissions will be opening again in the next few months and the best way to hear about it is to follow us on twitter @MicroManiaF and add us to their FilmFreeway watch list. We’re also on Instagram @micromaniafilmfest and on Facebook (which I want desperately to leave). If you work for a company that is trying to reach a big filmmaker audience, have them reach out. We have a number of fun sponsorship opportunities. And always, #SupportIndieFilm - and by an indie film, I mean real films with budgets far under 1M that have faces you don’t recognize.

Lukia Costello

MicroMania Film Festival Director and indie filmmaker

How We Plan To Move Forward Creatively

There have been some really interesting changes and updates in the background of our work that from a creative perspective have been good and bad. Our creative journey is really getting interesting and as we have a very definitive idea of what we want we have had to put somethings on the back burner to allow us the space to focus on the grander scheme.

We were approached by a New York agency that wanted to take our creative director on their books for development, a huge compliment, but not really a fit for what is planned for the Lost Project and Lost Creatives at the moment but we will look at this in the future.

From this, it becomes clear to us how we want to move forward and we are planning accordingly. As we have outlined previously there is to be a studio shoot, some location work and we are waiting for feedback from a film festival about working together as a form of a PR support network which is fantastic.

Our goals have been getting worked on for a few years and now we have started the ball rolling toward what will be a long term plan with some smaller short term projects in between to bolster the narrative. The dream won’t come true unless we work for it.

With some longstanding inspiration behind our plan (we will be revealing details in the new year), and careful research and experience backing our goals it is really about creating the narrative that we want to see in motion.

It is worth noting we are giving serious consideration to relocating the business as well, we can see from demographics across our sites where the support is coming from and who is conspicuously absent and will adjust our plans accordingly so watch this space.

Creating a Narrative

When I talk about creating a narrative what I mean is keeping the story linear. Each aspect of what the Lost Concept is has to fit smoothly with the other elements and gel. From the language, I use in The Lost Stories to the way I talk to a potential or existing client.

As the founder and creative director of the Lost Project and Lost Creatives, I do spend my time on the background work and fitting the pieces together. With shoots planned and brand campaign articles to write for PR agents its a matter of juggling my time to fit in what is feasible in a day.

Checking the stats on both our websites, we can see a real global reach to the Lost Project and the start of something similar to the Lost Creatives that is really gratifying given the short amount of time we have been working on this.

Seeing a pattern to the stats is giving us the team a more concrete sense of what we need to do and how to focus our energy on moving forward from a business and geographical stance.

We really are grateful to our audience and will be working on showcasing the other elements of the business very soon, we are looking at relocating and equipment, adding new stock for shoots and so much more is planned much of which will be put in motion in 2020.

The Lost Concept is growing and we cannot be prouder and will be increasing our marketing over the next few months to make the whole package even bigger.