Rethinking Your Kit Featuring Mykitco

Now that we are seeing more productions opening up and shoots starting to push forward people are having to rethink and replan how they will work (including our own creative director JamesC). Packing for a shoot is becoming a more carefully structured process with a lot it requiring you think in terms of what to bring and if you are working on the fly doing shoots on location, minimizing as much as possible for speed and efficiency.

Mykitco has always been ahead of the curve in that respect and has set the benchmark for practicality (with a touch of artistic quirkiness) that allows artists from across the spectrum to work. The latest additions to the Mykitco bag range are a prime example of this and soon to be added to our own working kit in particular the My Mini PVC Pod which for us means we can carry separate kits of brushes built to suit rather than mixed into a general set up it is possible to pack around your needs, (Yes the “spread” looks good but in current working environments it’s not practical).

Putting practicality in motion and packing smart is something that co-founder of Mykitco: James Molloy is really keen and it shows, combined with the business and event savvy of Alex Thompson, you can see the logical process behind the brand as they both understand (from different angles) the need for efficient working kits.

The new bags which consist of My PVC Cube (perfect for skincare and larger items), My PVC Slim (for those miscellaneous items we all have in our working kit), My Mini PVC Pod (a perfect add-on to store brushes for individual talent or those in need of cleaning separately from the rest).

*Special credit should go to the My Body Buddy designed to work in a similar and more practical fashion to the classic set bag or an apron.

More than ever we need to be cognizant of how we work and the practical aspects of the craft.

To learn more about Mykitco or to purchase see (including information on the pro program) see:

*Mykitco Pro details can be found by clicking here.

Mykitco website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Mykitco Pinterest.

Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

The Full Depixym Kit

The team behind Depixym paints have been building the brand and it is now seen as a staple for many in the realms of fashion and print with film and TV artists also reaping the benefits of what is a multipurpose cosmetic grade emulsion that can be used to create a wide array of looks and fits neatly into a working kit. Taking the step to create what can only be described as a covetable working case housing the full collection of the Depixym paints, they have given the artistic a professional case, a full collection in one place of colors that can be blended to make anything that you may require as a makeup artist.

Depixym is a brand that looks at the artist and sees what they need, the tubes are styled to look like traditional art materials and work in any given situation, editorial and creative artists have taken the brand to heart and are creating a storm on social media while others are integrating the range into the more day to day elements of their business, a truly must-have range that needs to be seen.

The newly launched Pro Program (we have joined) offers an even wider incentive to the professionals and has opened the door to new and exciting possibilities, which for us is perfectly in line with the editorial goals we have in motion.

To learn more about the company or to purchase see:

Depixym Website.

Depixym Facebook.

Depixym Instagram.

Restructuring The Lost

With our two blogs (Lost Creatives on the professional side and Lost Project on the consumer), our creative director JamesC, and a new site in the wings, the overall concept of The Lost as we started it has grown in the last 2 years into a much bigger and much more refined business that while it was our plan, is still surprising how things have changed for the better. In the next few weeks, we will be adding heavily to the various galleries we have of our work and making amendments to the overall layout and general themes of our work to better fit what we feel in the direction we are heading in. What this means is we will be changing a few of the frequently asked questions, designated accounts, and announcing the longer-term plans and goals of how we will progress in business terms including that of our base location.

*We did consider an office but in the current climate that seems like a redundant step that would be overly complicated and serve no purpose for what is coming into play.

Admittedly many of the changes will be small and have a minimal effect on the business there is something larger that will be taking public soon that focuses heavily on the vision of founder, creative director, and head of makeup JamesC, who has led the charge on the basis of “be the change you want to see.” Creating The Lost and carefully selecting who we work with, researching and planning, taking additional training as and when required, he has taken the lead on the business and we do want to offer a nod to the Nepal Film Production team who have offered up several opportunities and been a huge supporter of the work we are doing.

In an industry that is evolving and changing we fully intend to make the most of the digital landscape in whatever format we can and we are taking steps to ensure that our work is seen in the best possible light with more updates on this coming soon we are really excited about the future of The Lost.

As Summer Ends We Are Starting New Public Projects

As we close out the summer and move into autumn, the change in weather is also a good time for the team to really push through with some new editorials and change up the digital portfolios, look at online training, and add to our marketing strategies with carefully chosen platforms and later this month release the new websites we have been planning in the background.

We are truly honored to have been working with Lord and Berry, who have agreed to support our upcoming work and we will be sharing images and other stories with the team soon. What really pushed this for us was the fact they are a sustainable brand and cruelty-free which for us was an important aspect especially in the current climate, the wood pencils (an absolute must in our view both eye and lip) are worth checking out if you are in the market for high quality, fashion-led cosmetics, **we really do recommend you look at the pressed powders in transparent, peach and banana.

Add in some of the amazing brushes from Mykitco our creative director JamesC, has recently purchased with a view to restyling his working kit to suit the upcoming very public projects we have planned we wanted to share two of the brushes we think people need to consider as an “artist must-have” in your kit:

My Ultra Multi

My Cream Shadow

Something we will be adding very soon for both hygiene reasons and the practicality of it is the My Clear Palette, which is designed to allow you to custom blend color, foundation check, and is a convenient size to add to a working kit (with a spatula for decanting).

We have been watching the magazine world really closely and thankfully the ones we are looking to shoot content for have open submissions at the moment and we will be able to gain some covers and tears in a relatively short amount of time that we will be using for marketing, supported by our media partner Nepal Film Production, who have come up with a fantastic offer for filmmakers that have projects that are ready to be sold (contact us for further details).

The last few months have felt really strange as we have been unable to release some of the work due to client terms and contracts, so now that we have more support and a little flexibility to what we do and how we release it, we are going to spend time focusing heavily on what will be the beginning of a much more focused and driven period in terms of video and still output.

***We are looking at online courses for production and expanding on the creative direction side for our team to ensure that they are up to date on technique, we have already started this with added health and safety training.

For The Lost Creatives, the days have been busy and we are excited about what the future holds as a team we have and will continue to work with a commercial eye to the creative world.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Sideshow IPA Palettes by The AFX Company

The Allied FX company is widely known for their professional-grade IPA (Isopropyl alcohol activated) palettes under the name Bluebird FX and their latest addition to the family: Sideshow, an affordable, quirky, high-grade palette that since its launch in February has in short order become a go-to for makeup artists across the spectrum of the creative fields.

“With a clever mix of old favorites and brand new colors, the sideshow palettes are stealing the show for their cost-effective quirkiness. “

Currently, a range consisting of 7 palettes (with other elements being added soon) each with its own unique color set and vintage style cover image, the palettes are designed carefully to suit a particular requirement and has the savvy of a team who are working artists themselves looking to make not just their jobs a little simpler but also a little more fun, beyond the quirks you can see what is a genius move for the Allied FX Company, opening the door to a whole host of new clients from students to professionals the Festival range is perfect for those working in the low to mid-range budgets of film and TV (with the increasing use of internet services such as HOD TV, Amazon Prime, Netflix, and Streamlette, this will be a welcome addition to a makeup kit) and carries over the larger, high scale budget productions, a professional palette that transcends its price range of $59.10 in Australia (in the UK £36) and puts a whole new slant on character work and development.

• Body art: designed for body art and tattoo creation.

• Bruiser: a unique and carefully structured palette suited to its name, bruising.

• Dark Ride: a series of day glow shades that come to life under blue light.

• Dead-Alive: Perfect for zombies and illness, the death pallor look of haunted houses and Halloween.

• Gore: for the creation of scratches, cuts, and wound filling a box of tricks that is worthy of note.

• Gothic: aethereal and suited to those deeper, more cool tones looks (think vampire).

• Rouge: designed for breaking down and creating crusty characters and drunks.

For us at the lost creatives, yes we can see a use for the whole set but standing tall in this are 2 in particular that we are adding to our working kit via creative director and head of makeup JamesC, to match the work and styles of shoots we have planned for TV and print: Bruiser and Gore, which will be perfect additions to our work and will see multiple uses with the possibilities of this range being endless and others coming into play with projects in development (early stages of scripting).

In what is a market-led move, the Allied FX Lab are tackling and offering up quality products at a lower price point without compromise, the AFX company are amongst an elite of the profession and are pushing the boundaries of the makeup world giving us what we need to create the most realistic (and surreal when required) and putting the prosumer at the heart of their thinking.

The Festival range fits perfectly with a wide array of requirements and situations including:

• Students.

• Film and TV production professionals.

• Haunted House.

• Halloween artists.

• Cosplay.

To learn more about the range or to purchase see:

The Allied FX company website.

The Allied FX company Instagram.

The Allied FX company Facebook.

Lord and Berry Touch Up Blotting Powder

When it comes to makeup for fashion Lord and Berry has set a benchmark that is hard to beat, the range is a staple of various fashion weeks and additions like the Lord and Berry Touch Up Blotting Powder add not only to a professional backstage kit for LFW but to that of the working artist such as our creative director JamesC whose eye for commercial detail is drawn to the brand for its credentials, quality, and an array of savvy products designed for fashion and available to the world.

From a purely practical stance, JamesC prefers pressed powders for their convenience: you can slip them easily into a working kit box/bag, they take up less space, and in the form of the Lord and Berry touch up powders they offer a simplistic solution to minimizing your kit without losing quality. The 3 shades are ideal for a working artist kit and offer a multifaceted and cross-gender solution to finishing a look for print or video.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles, and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

On a purely practical stance, these 3 powders have been tested at various fashion weeks making them perfect for a downsized kit and suitable for a working professional who needs quick solutions to on shoot problems. *Well worth noting that a pro discount is available making this an even more appealing brand for the professional arena including those in bridal, film, TV, and fashion (from live events to print).

To learn more about the range see:

Lord and Berry Website.

Lord and Berry Instagram.

Lord and Berry Facebook.

Lord and Berry Twitter.

The Makeup Museum new York

In terms of the cultural lexicon makeup has a place from the realms of film to fashion, the creative artists of makeup have been front and center of this and in a move that will span the globe the Makeup Museum New York was founded. Giving legitimacy to the craft by exhibiting talent and looking at how makeup has become central to the lives of men and women alike.

Historically, makeup has been a part of life and often missed in the grander scheme of things and has been a respected craft from the Egyptians to the current talents and stars of the cosmetics work such as the amazing Pat Mcgrath who has created iconic looks for both print and catwalk before pushing boundaries with her own makeup line.

The Makeup Museum has taken all those elements and put them in the limelight taking both current and historic icons of the industry and given them a place to be seen.

From the fashion world, the renowned and respected Kevin Aucoin’s journals have been made available giving the world at large an insight into one of the leading lights in beauty whose talents saw him work with stars like Liza Minelli, Tina Turner and many more, creating books and talking openly about the tricks and techniques that made him a household name and The name on everyone’s lips when it came to beauty.

In film and TV, it is without question the innovators and founding fathers of the industry as we know it: The Westmore’s that truly stand out shaping how we as makeup artists work today and creating iconic images and characters that are still recognizable today, the family was and still is a respected benchmark for excellence in the creative fields and to this day are part of the industry offering their insight and professionalism to the world.

Having a dedicated space for makeup as an art form is a stellar move that is lauded in the press and offers a space for the makeup artists to the makeup lovers to appreciate and revel in a craft that is both an art form and a pleasurable indulgence.

The Lost Creatives along with Lost Project and our hard of makeup and creative director JamesC will be showing support for the museum as a part of the industry we feel that this is a cause we can get behind and love the fact that talent in the creative side is being showcased.

To learn more about The Makeup Museum or to shop from the store see:

The makeup Museum Website.

The makeup Museum Shop.

The makeup Museum Instagram

The makeup Museum Facebook.

The Makeup Museum Twitter.

The makeup Museum Youtube.

Creative The Narrative

We are working in the background and will be showcasing new work soon through all 3 of our sites and talking about the creative process in more detail along with the logic behind what we did and how we did it. At the moment we are working on some site updates which will come into play across our sites. At this time we have some editorials in the edit suite with others in motion for publication alongside text articles that will be available through World Fashion Media News upcoming print magazine (which we are truly grateful to be a part of).

Our creative director JamesC, is working with a few brands on product testing (subject to non-disclosure agreements) which is an exciting prospect for our work collectively and announcements on longterm partnerships will be made as and when they are completed.

Understand that while we are quiet we do have a lot happening and cannot wait to showcase the new work and our refreshed sites and we are working to create new partnerships for future projects.

Editorial content will be playing a big part of our upcoming work with JamesC leading the charge on this and plans to completely change the layout and look of his site including an opening video for the site which we are designing the overall look for at the moment.

Focus is on publication and as previously mentioned, World Fashion Media News having a new print version coming soon, we will be working on editorials exclusive to them with an emphasis on clean beauty and male grooming.

Our list of magazines is growing and thankfully the terms are clearly laid out which means we can focus on the artistic over the corporate first with marketing taking a very close second.

Motivated and pushing forward The Lost Creative team is working hard and dreaming big.