All We have is Now

When I was asked about the motivation behind The Lost Creatives, my answer was simple. All we have is now. Over the last few years, we have seen a dramatic change in the industry both from an observational standpoint and as a hands-on member of crews for film projects.

Not all have been good experiences and made me realize that the only way that would change is if I did something to rectify it and move forward.

Professionally I see my work and that of the Lost Creatives taking a more film and TV-based route geared toward something solid that can be sold, creating projects from a commercial stance may seem against the grain for some but that does not stop the artistic process contrary to the myth you can be artistic and commercial.

It is not easy to build something solid and takes time, earning credentials and getting started is a scary process but for me, that is half the fun.

Taking the stance that “all we have is now,” I plan to keep moving forward and taking creative and personal risks in business whilst supporting the arts. Each step we make will be a triumph and give more fuel to the business.

*We will give consideration to taking a team to an off-schedule London show during fashion week if we can work the marketing to suit.

Progressing forward we are now looking at additional script ideas for festival projects and editorial concepts that we will use as promotional material over the coming months and then in the new year (watch out for this one) our big marketing push. Creating a new narrative is what we are about.

The expansion will be over time and give us a more solid base to work from with a range of placements coming up which will be designed to give professional experience in the media and fashion arena.

Laying The Groundwork of The Lost Creatives

The Lost creatives site is being built around the idea of the cast and crew of future projects, we are talking to potential festivals to tie up with on the cross-promotional front and looking at what will be a series of films built around this from a few minutes to an 8 part TV series and of course ultimately, a feature film.

With the Lost Project, we have been doing a lot of groundwork and have successfully created a respected beauty blog with PR agencies and brands across the globe come to us for support and product placement, etc. Which we will continue to do.

For the remainder of 2019, we will be focused on smaller photographic shoots, looking at creating a series of editorials and character-based projects from a single image to a series for print and online magazines to help with pushing the Lost Creative narrative. This may include some behind the shoot films and creation of fashion films with either a youtube or Vimeo channel added to the Lost Creatives stable to showcase behind the camera moments.

Naturally, our primary focus is the be thriller and horror, over the course of years we have seen how much easier it is to sell this type of project and we also have ties to two fantastic independent distributors we will work with on this and are more than happy to have in our arsenal for the future.

Stay tuned for more news and updates.

Starting a New Journey

We are firm believers in the idea of a journey beginning with a single step. At this time we are building up a database of different magazines and projects that will be worked through in a two-fold fashion:

Magazines (particularly online) will be used to promote not only The Lost concept but the team behind the shoot. With a focus on a more character and a dramatic feel touching on naturalism, *the insta/social media makeup style doesn’t appeal to us.

Film and TV, we do have one project earmarked (more details on this later) with a writer from Iran who has been fantastic about supporting the concept and has agreed to be a part of what we are doing. We are negotiating terms to pick up the first of what we hope to be a series of projects starting in 2020.

The Lost Project continues to grow and we are really excited about the prospects of this new avenue of The Lost Creatives which will allow us to work a different side of the business and keep to some degree our artistic roots at its core while opening up commercial avenues that we will explore over time.

We do try to think about our work as commercial with an artistic edge allowing us to create and gives a distinct and soon to be an identifiable edge to our work that will become synonymous with The Lost Concept.

Marketing The Lost Creatives with Web Magazines

Something we are really keen on is marketing as low cost as possible but with a maximum push. I know this might sound odd but it is possible and we are working on a few different strategies that will help that.

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To begin with, we have given serious thought to festival entry films (short) and of course editorial work. Naturally as a makeup artist myself and the creative director of The Lost Project, principally an arts and lifestyle blog with a heavy hand toward beauty because it’s my passion, it’s actually quite enjoyable to think of the terms we need to address and how we can make this work in our favor.

Keeping the costs to a minimum to begin we are looking at magazines that allow minimal submissions (for example 1 plus images) that will allow us to push all the social accounts of those involved. There are some great options and of course, will produce something for the World Fashion Media News website who we have a long-standing relationship that will continue.

Editorial is a fantastic method and can with planning and a little effort, give a wider audience reach that will bring attention to the work we are doing and of course what we are planning.

Naturally, we will make full use of the contacts and resources we have built over time and as we always do share and talk about the different brands we are supported by through careful and strategic placement of products to help not only ourselves but the brands as a thank for sticking with us.

Our goal is to push The Lost Concept as hard as possible and of course, create a cohesive, commercial story that illustrates what we do.

Welcome To The Lost Creatives

Welcome To The Lost Creatives, this site was set up as an expansion and sister site to The Lost Project founded by creative director and makeup artist James Clark. our plan is to create new work on a monthly basis for marketing and of course bring a sense of business to the creative arts. Our plans include:

• Editorial and advertorial for both print and online.

• short and feature film projects.

• TV projects.

The blog will showcase behind the scenes on our projects and what goes into a shoot alongside cast and/or crew calls from makeup assistants to actors and models, we will be working with the best talent for the job and giving new artists a chance to work as part of a larger team.

Combining the different elements of a long career in makeup with the various different skills honed over that time, the lost concept will be the a way to showcase and create projects that will be entertaining, thought provoking and commercial.

Stay tuned for more updates and exclusive behind the scenes stills and video’s from our shoots.

*We will be launching our galleries soon with a range of both stills and video from behind the scenes on our shoots.