Starting a New Journey

We are firm believers in the idea of a journey beginning with a single step. At this time we are building up a database of different magazines and projects that will be worked through in a two-fold fashion:

Magazines (particularly online) will be used to promote not only The Lost concept but the team behind the shoot. With a focus on a more character and a dramatic feel touching on naturalism, *the insta/social media makeup style doesn’t appeal to us.

Film and TV, we do have one project earmarked (more details on this later) with a writer from Iran who has been fantastic about supporting the concept and has agreed to be a part of what we are doing. We are negotiating terms to pick up the first of what we hope to be a series of projects starting in 2020.

The Lost Project continues to grow and we are really excited about the prospects of this new avenue of The Lost Creatives which will allow us to work a different side of the business and keep to some degree our artistic roots at its core while opening up commercial avenues that we will explore over time.

We do try to think about our work as commercial with an artistic edge allowing us to create and gives a distinct and soon to be an identifiable edge to our work that will become synonymous with The Lost Concept.

Marketing The Lost Creatives with Web Magazines

Something we are really keen on is marketing as low cost as possible but with a maximum push. I know this might sound odd but it is possible and we are working on a few different strategies that will help that.

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To begin with, we have given serious thought to festival entry films (short) and of course editorial work. Naturally as a makeup artist myself and the creative director of The Lost Project, principally an arts and lifestyle blog with a heavy hand toward beauty because it’s my passion, it’s actually quite enjoyable to think of the terms we need to address and how we can make this work in our favor.

Keeping the costs to a minimum to begin we are looking at magazines that allow minimal submissions (for example 1 plus images) that will allow us to push all the social accounts of those involved. There are some great options and of course, will produce something for the World Fashion Media News website who we have a long-standing relationship that will continue.

Editorial is a fantastic method and can with planning and a little effort, give a wider audience reach that will bring attention to the work we are doing and of course what we are planning.

Naturally, we will make full use of the contacts and resources we have built over time and as we always do share and talk about the different brands we are supported by through careful and strategic placement of products to help not only ourselves but the brands as a thank for sticking with us.

Our goal is to push The Lost Concept as hard as possible and of course, create a cohesive, commercial story that illustrates what we do.

Welcome To The Lost Creatives

Welcome To The Lost Creatives, this site was set up as an expansion and sister site to The Lost Project founded by creative director and makeup artist James Clark. our plan is to create new work on a monthly basis for marketing and of course bring a sense of business to the creative arts. Our plans include:

• Editorial and advertorial for both print and online.

• short and feature film projects.

• TV projects.

The blog will showcase behind the scenes on our projects and what goes into a shoot alongside cast and/or crew calls from makeup assistants to actors and models, we will be working with the best talent for the job and giving new artists a chance to work as part of a larger team.

Combining the different elements of a long career in makeup with the various different skills honed over that time, the lost concept will be the a way to showcase and create projects that will be entertaining, thought provoking and commercial.

Stay tuned for more updates and exclusive behind the scenes stills and video’s from our shoots.

*We will be launching our galleries soon with a range of both stills and video from behind the scenes on our shoots.